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From what I’ve seen, the results pages for these low competition key phrases aren’t updated by Google as often as some of the more competitive terms are.Because more people are viewing the competitive terms.And if your click-through rate is higher than everyone else’s, Google will slowly start moving you up the search engine results page as this algorithm factor tells it that searchers prefer your listing.Looking at the click-through rate isn’t enough, however, as people could create deceptive title tags and meta descriptions to increase their results. It assesses the number of people who leave your page by hitting the back button to return to the search listing page.I’ve been asked this question a lot over the last few months, so I thought I would write a blog post explaining why that happens.Part of Google’s algorithm looks at a click-through rate.If you can add in-content links throughout your site and cross-link your pages, you’ll find that they all will increase in rankings.
A lot of these well-ranking older sites have extremely high quality content. Because Google doesn’t just look at the content on a site…Have you ever wondered why some sites rank high on Google when they aren’t optimized for search engines?Or even worse, when they barely have any backlinks?It’s because you are not distributing link juice and authority throughout your whole site.Since its Panda update, Google has been able to determine content quality of websites.